Promoting your network marketing business using the principles outlined in the Renegade Networker means using a variety of online strategies designed to attract prospects into your funnel.
One of these strategies is article marketing and the process of constructing an article compelling enough to get readers to read it from top to bottom starts with writing a compelling headline.
The article headline is what will attract a reader to your article. A strong headline containing both your main keyword and a short description of what the article is about is the cornerstone to succeeding with article marketing.
Too many marketers write great articles but pay little attention to the headline. You see, if a reader makes up their mind not to read an article simply by making an assumption from the headline then you’ve wasted your time.
And the fact is, most web visitors do this. You’ve got very little time once a visitor reaches your page to get their attention so your headline had better be bold and enticing enough to want to make them delve into your article.
Your Headline Must Be Relevant
Another point to remember when crafting a compelling headline is to make it relevant to your article. There’s no point writing a great headline and it doesn’t relate to the article at all. This is deception and you’ll lose credibility.
As a Renegade Networker article marketing is a big part of your attraction marketing process. If you are having trouble coming to terms with writing a compelling headline then we’re going to give you a great starting point.
Here’s an excellent method for getting ideas on how to come up with attractive headlines:
1. Do a search for article directories on your favorite search engine. Some of the better known directories include Ezine Articles, Go Articles and Search Warp.
2. These directories generally have a localized search facility within them. Do a search for what ever term you’re looking for…for example, Renegade Network Marketer.
3. You will get a list of results. Now check the articles which come up and before you study the headline, look at how many times the article has been viewed. You’ll soon get an idea of which articles are more popular by the number of views they’ve had.
4. Once you have a list then study the headline. Now, can you adopt a similar headline to your article? Don’t copy it word for word but look at the words being used around the main keyword such as “Why” “7 Ways” “The Truth” etc.
5. You can do this for any topic and check to see which are the more popular articles and then adopt the same style to your Renegade Networker articles. Look for the words around the main keywords and see if you can use them around your main keywords.
6. Just make sure the headline makes sense and it relates to your article when you write it.
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