Article marketing is an inevitable part in online marketing strategies for your Home Based Business Opportunity. It is cheap, easy and proven online marketing technique which will work wonders for your home based business. Article marketing neither requires an upfront investment or skill, but only a talent to express your ideas clearly in writing. If you are not adept at professional writing yourself, you can outsource your works to professional ghostwriters.

Article Marketing will help you establish one-way back links which will help in boosting the search engine rankings for your website. You will soon be regarded as an expert in the field, thanks to the authoritative articles written by you. If, a newsletter or magazines publish one of your online articles, your home based business will get immense publicity and media coverage.

Article Writing Tips To Boost Your Home Based Business Online Marketing Strategy

- Give valuable tips or information that your readers will really cherish. For example, articles on how to improve and add value to their lives will be cherished by readers of all ages.

- Make your article sound like a one to one conversation with your reader. The language should be semi formal.

- Be brief. Finish off what you want to say with as few words as possible. Always respect your readers’ time and avoid unnecessary details whenever possible. Short paragraphs are preferable to longer ones as the latter are more tiring to eyes. Hence it is advisable to break down large sentences into 2 or 3 smaller sentences.

- Make sure that your articles are based on facts. Do not contradict any proven facts, figures, statistics, etc.

- Your articles must be unbiased and free from any kind of technical and professional jargons.

- Enrich your articles with keyword rich content. This will make your website easily marked by the search engines.

- Make sure that your title is eye-catching and attention-grabbing. This is very important as the reader will not continue reading the article if the title is not catchy. Try to put as many keywords in the title s possible without losing the neutrality of the language.

- Write your articles in such a way that it is keyword rich. The rule of thumb to follow is place the keywords twice in the first 2 paragraphs and once for every 150 to 200 words in the body of the article,

- To facilitate easy comprehension among your readers, it is recommended to put bulleted points and subtitles in your article.

- Avoid overt marketing techniques within the article. If needed, you can include your website URL and other promotional tactics in the resource box of the article.

- Create a compelling resource box which will force your readers to click on the back links. You can actively use this resource box as a list to follow up your subscribers.

Thus the article marketing for your home based business includes two way promotional strategies. The part 1 includes the submission of your articles in the article directory. Part 2 is to get them to read your article through the links in the resource box.

Article Marketing Tips for online article submissions
After having written the article, it is now time to submit it in the top rated article directories. A search in Google will help you detect the top article directories. Once your articles become popular and you actually start earning some returns from it, you can hire the help of a professional writer to write and submit your articles to online directories. You can also resort to an article submission software to speed up the process.

Remember, more articles you write, more exposure you will get for your home based Internet marketing campaigns. Follow these online marketing techniques and laugh all the way to your bank!

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So your website is up and running and your desperate to get some traffic, your budget is low so the ideal solution is to get traffic for free. This is where article marketing can help, in simple terms you write an article and get it published on as many sites as possible, include in that article a link back to your website and as people read your article they click on the links and you start to drive quality traffic to your site for free. As an added bonus when the search engines crawl the article websites they will see the links to your sites and this will help your Search engine ranking.

Yes is is really that simple? Well yes it is if you just want people to read your article and click on the link but the issue is that google for example will see one hundred copies of this article and class it as duplicate content, this could actually affect your rankings rather than increase them. So for this you need an article spinner, this is a tool to modify each copy of the article so that google sees it as non duplicate

Enter myarticlenetwork.com, this is a really powerful tool which both publishes your article to a number of article directories, allows you to “spin” the article and also drip feeds the article over a period of time, all important factors to increasing those rankings. So how does it work, well sign up for an account here and start writing your article. Remember these articles are first proof read by site owners and then need to draw the public attention so that they not only read the article but click on the links as well. Try to make the article interesting, make it on a subject related to your site and most of all make it clear and easy to read, if a user gives up after 4 lines because the article is heavy going then they will never reach then end and your link.

Once you article has been written its very easy to click on publish and be done, but the true power of this tool is in the re-writing ability, first of all the tool will ask for alternate titles for your article, these need to draw in the reader to read your article, so make them punchy and stand out, your selling your product here use works like “free” if appropriate (people love free stuff), spend some time on this and think of as many alternate titles as possible. The tool then asks you to modify individual sentences in the document again spend some time, even changing two words will help a great deal, if you change 2 sentences that’s 4 variations of the article that can be created, add that to the change in title and suddenly you have a number of variations of the article.

The simplicity of this system really impresses me and my website positions have really started to improve since I started using this system.

Sign up here for an account

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No matter what you write to your clients or customers, the benefits have to be up front. That’s the rule we all know it. Now how do we stick to it?

Make a benefits list. Just write down what you know your readers want to get out of life or in their profession. List what they need to make easier.

Making this list helps you:

- write benefit-laden headlines and articles

- choose article subjects that interest your readers

- increase sales (After all, readers respond when you focus only on them.)

By creating this list and posting wherever you write, you’ll have a quick point of reference whenever you need to come up with an article quickly.

Here’s an example of a list I made for accounts payable clerks:

- keep independent contractors separate from employees

- reduce paper

- keeping up with sales tax issues

- stay out of legal trouble

- checking expense reports against receipts

These are all things they’d want. Now you can use this to create headlines. Try to put the benefits in the headline first. Here are a few examples:

An Easier Way to Determine Worker Status

Small Steps to Going Paperless

Heads up: A/P Could Pay for DOR’s Sales Tax Losses

Here’s Poof Spot Checking Expense Reports Pays Off

It’s best not to pull this list out of thin air. As much as you think you’re close to your audience, and you know exactly what they’re thinking, they can often surprise you with new interests. Here’s how to stay current:

1. Start calling or e-mailing a select group of customers. You’ll want to choose people who you speak with on a regular basis and who are opinionated. They are not hard to find. These wonderful gems are on every businessperson’s client list.

2. Ask them these questions:

- What keeps you up at night?

- What’s the toughest thing about your job?

- What’s the one thing you would change about your job?

- Could you please describe your day from the time you sit at your desk in the morning until you leave at night?

3. Draw out their emotions. Once you have this info, look for any emotions the respondent has. Are they angry about new regulations? Tired of having to match invoices? Eager to remove paper from the accounting process? Loving a new kind of computer software? Use these emotions to write your lead paragraphs and headlines. They’re the undercurrent that will keep your readers glued to just about everything that flows from your computer and into their inbox.

What You Can Do Now: Think of who you can ask today, so that you can start building your benefits list. It’s the secret to the success of your e-mail marketing campaign.

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