Easy copywriting tips to be included in your home based business advertising and Internet Marketing strategies!

The most essential part of your sales letter is your headline
Its importance lies in the fact that it is the first part of your sales copy that your prospective clients will read. Whether your clients will continue reading or not, will depend solely on the headlines. Hence headlines should be the most convincing part of your newsletter. Dealing with controversial headlines is one easy way to grab your readers’ attention fast. However, do not forget to provide visual image, statistical figures or case studies to support your claim.

It is imperative to keep your sentences short and simple
As much as possible avoid unnecessary jargons and ambiguous terms. Try to convey your messages clearly in as little words as possible. Long sentences often lead to boredom and confusion in the minds of the readers.

Excite your readers’ interest through stories
It is known that when new ideas are introduced through stories, your readers will be more receptive to it.

If you do not have a story to tell, interesting facts work just as well
Research the World Wide Web as a part of your online Internet marketing strategies to find such facts. One useful website is www.thisistrue.com

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Think from the viewpoint of your readers and try to anticipate their questions and doubts. This is very effective copywriting technique which you can make as a part of your home based business advertising strategy. Invoke the interest of your readers by saying that you are going to reveal something which will change your readers’ lives for ever. This will make them curious and will glue them to your text till the end.

Use an informal style of writing
Avoid using formal expressions like “Please be known…” or “It has come to my attention…”. Try to make your readers identify themselves with the situation as much as possible. This will create a feeling of oneness with the author as well as the subject matter.

Keep your paragraphs short
It should not exceed 4 sentences. Long paragraphs look intimidating to the reader. Hence make it a point not to create an extra burden in the minds of your readers

Include sub headlines
Your readers can easily skim and scan and get the relevant information. Sub headlines usually include the background, bullet points, list of bonuses/ offers, or the guarantee statement.

These are some of the effective Copywriting Goal tips which you can make a part of your home based business advertising and marketing campaign to attract the potential clients.

Well, Copywriting marketing as a job offers great benefits to you no matter how you look at it. If you are able to establish yourself as a master copywriter, you can obviously earn a great deal more money than the average salary..sounds good right…? Writing good copy can be very challenging so you will find that this job will never grow boring. If you work at an advertising agency, you often will have many different types of clients so the work that you do every day can change. This is good because you’ll get a great variety of different things they would never will get bored.

Now, if you want a flexibility, Creative Copywriting does have a great deal more flexibility than many jobs. You do not need to worry about keeping set hours because the focus is upon you writing good copy. This could allow you to live a full life in some ways because you can plan some events around the fact that you can make up more time in hours on certain days if something comes up. So why didn’t you try to be a copy writer..??

How to Get Assignment..??

‘Is it easy to get copywriting assignment..?’ Well, there are numerous methods for you to acquire copywriting assignments. With this article, I’ll show you how to focus on different websites where you can acquire copywriting assignments as well as how to acquire clients who will bring you copywriting assignments. There are many online freelance marketplaces where you can acquire copywriting science.
Below are 3 particulars websites which you can try:

1. www.guru.com.
This is the biggest online freelance marketplace. It has a search agent which can e-mail jobs based upon the desired search criteria which we can choose

2. www.elance.com
This website also has a search agent which has criteria that we can choose

3. www.findafreelancer.com
It is the smallest of the three but is still a significant source of good copywriting work

There are many other ways to acquire copywriting assignments other than using online freelance marketplaces. This is a place where you can use your creativity in selling yourself. Many companies in need of copywriting work will not normally look online first.

They may go towards local contacts and sources that they have because they feel more comfortable using someone who they can physically meet with. Has your own websites could be more selling, many copy writers and profesionals do not have it and this can give you competitive advantage. You can publish some of your past assignment on the internet so that if people are interested, they can look at your website. But please remember that people are more willing to do business with you when they actually know you rather then just a face on a website or an anonymous bid to a project that they post, anyway go to some creative groups to build relations would be very advantagous to promote yourself as a copywriter.

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Copywriting will not be easy to learn and it is a lifelong subject which you will continue to improve at if you work at the subject. To paraphrase a quotation from Stephen King, he said that copywriting, really writing in general, is a subject that you continue to improve on. It would be similar to lifting weights for 10 years. You will develop muscles. If you write every day for a certain period of time, you will develop writing skills to the point where you become a very good writer. If you focus on copywriting and write everyday, you will become a very good copywriter.

The first book which would like to point you towards in copywriting tutorials and lessons would be the book The Copywriter’s Handbook. This is a great book for you to look at because it will give you an introduction into copywriting as well as learning what it will take to write the different types of advertisements. Copywriting is a very broad field in that what you write could be anything from direct mail to Web content to public relations materials.

Another book which you should look into is simply called Copywriting. This book is a little different in that it explains both what it takes to the copywriter as well as how you need to develop ideas and structure copy. This is a more fundamental book that focuses on what you need to do as opposed to explaining the different types of advertising like the first book did.

If you cannot find these books within your local library, take a look at the following websites which can provide copywriting tutorials and lessons. One website which we would like profile is: http://www.sherus.com/business/copywriting/. Another website which you can look for copywriting tutorials and lessons is: http://www.adcopywriting.com/Tutorials_List.htm. This is a website which has a great deal of information as well and has elicited positive testimonials from different people. If you look online, you can find a great deal of websites which will offer you free tutorials on how to write good copy. This is probably the most critical skill when you are looking to start a website because your written words are going to be the engine which drives your online sales. You can have all the flashy graphics and animation that you want, but if there’s no content, people will only spend a certain limited amount of time on your website. It is the people who write good content who have the greatest success.

Hopefully this article on copywriting tutorials and lessons is something which can help you. Come rating is a skill which takes persistence and a desire to continue learning due to the sheer volume of information on the subject. This can make it exciting because you can always learn something new that can help you improve your writing and make more money.

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Your last employer fired you. you are writing a financial report to stakeholders, & the company is losing money. You were required to perform specific duties & meet objectives, but you didn’t. you’ve a job to do, & it’s taking longer than expected. You failed a class in your undergraduate program. you’ve to miss work—again. You need to raise taxes because your budget is high. lots of patients are dying. Etcetera.

Now you’ve to put the bad news in writing. two benefit of writing is that you can craft your words carefully to say what needs to be said, honestly, but in a manner that reduces the negative impact. You can tell the truth, but tell it in a way that gives a better impression than the news deserves. This is called “spin,” or “spinning,” the news.

A. The purpose of Spin

1. Replace disparaging terminology & descriptors with positive actions.

Sometimes, nice news is made to seem like bad news, & this is also spin. Here, however, they are going to discuss 5 strategies for making bad news seem less bad. These are strategies for hiding an unpleasant truth while being honest.

Instead of writing, “I failed this class,” you could spin this & write “I am strategizing how to attain greater success next semester.” “Failed” is a negative term, but “strategizing” is a positive action.

You could write, “The company is losing money.” Or you could spin this & write, “The company is reassessing weak revenue streams.” “Losing” is a negative term, but “reassessing” is a positive action.

2. Focus on what was achieved, not on how you failed.

You could write, “We didn’t meet expectations.” Or you could spin this & write, “We met all expectations.” “Didn’t meet” is a sign of failure. “Nearly met” is a sign of progress.

3. Downplay & disparage criticisms & critics.

Instead of writing, “18% of all patients died from hospital staff errors,” you could spin this & write, “82% of all patients successfully recovered while at the hospital.”

Instead of writing, “Our previous client was upset that they didn’t meet deadlines,” you could spin this & write, “Our previous client had difficulty understanding the timeframe needed to produce high quality work.”

You could write, “Harvard economists argue against our budget plan.” Or you could spin this & write, “While some Harvard economists reject our budget plan, others with more direct experience at the national level support our proposals.”

4. Understate negative characteristics by stating “not + [extreme positive term].”

You could write, “He thought our writing was terrible.” Or you could spin this & write, “He was not satisfied with our writing.”

Instead of writing, “The professor was annoyed at me for arriving late so often,” you could spin this & write, “The professor was mostly, but not entirely, pleased with my attendance habits.”

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5. Use big, undefined conceptual terms to minimize the complexity of a situation, uncertainty about the future, or the potential for opposing philosophical perspectives.

Instead of writing, “Our employees are encouraged to keep quiet about any alleged company wrong-doings & face termination without warning if they discredit the company in public,” you could spin this & write, “We encourage employee loyalty.” [The specific meaning of “loyalty” is not defined, though the company’s unspoken policies certainly will produce loyalty—from fear.]

You could write, “We are going to need upper & middle class taxpayers to share an increasing percentage of the cost for health insurance for non-taxpayers.” Or you can spin this & write, “We are going to enact legislation to ensure that all citizens are healthy.” [“Healthy” is not defined, but because the focus is on “healthy,” readers may overlook the essential query: “How?”]

B. Ethical Considerations of Spin

I cannot talk about spin without talking about ethics. Spinning the news may raise significant ethical questions, depending on your point of view. On two hand, you are telling the truth about situations & facts. None of the spin statements above are false. If the reader doesn’t ask questions or think about what you write, that’s the reader’s fault, not yours.

On the other hand, you are intentionally attempting to make the reader have a false interpretation of the situation or facts. You need the reader to think more positively about a situation than they or they might otherwise. You aren’t deceiving the reader, but you are getting the reader to deceive himself.

You also need to think about the purpose you are trying to accomplish. Spin may or may not be appropriate. You might not need to spin the facts depending on who will receive the document, what the reader already knows, the impression you are trying to give, or your role.

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Takes Time- Due to the multitude of writers entering this field, it will probably take four months to a year for others to become familiar with you and your writing style. three times this is accomplished you can expect some fans.

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Too much junk- You can’t even imagine the amount of rehash material that is being passed off as something in which the reader can find valuable. Some writers rush to put out their work putting quantity over quality. It pays to be original when you are into news story writing. Well, i’ve slack up sometimes on this one.

High Readership, Low Conversion- There has been times when i’ve published an news story that got lovely readership but fail to convert into respectable sales or subscribers. The resource box is key I found out if you need to improve your conversions.
If you don’t have a quality news story the chances of anybody reading your resource box is low and their cursor won’t make it to your web-site link. When you do get them to view your resource box, your message has to highlight its benefits to get that valued click thru.

Loss of Valuable Links- While news story writing has been important in boosting my page rank, this has not always been the case as I thought. Doing some research on a quantity of my articles through the search engines, I realized that not every webmaster provides a live link in my resource box. Failing to do so is sure to cost some valuable back links.

You could be a victim- Of what? Copyism. i’ve seen articles where the writer “lifted” a few paragraphs here and there, did a little editing and presto a new news story is born. I guess there is no escaping this as it also happens offline.

Lack of Editing- It might take you a few minutes to whip up that latest news story but those few minutes might affect the quality of your work. Proof reading and editing can sometimes be painstaking not to mention the submission method especially if completed by hand.

Woeful Spelings- Got that one? Proper spelling is important as too lots of mistakes can affect your credibility. You might get away with one but definitely not three.

Grammar- This is in the same vein as spelling. If your grammar sounds like that of a child, then don’t expect readers to be impressed. You don’t need to have the writing skills of a poet, but with a little practice and research you can vastly improve.

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Sales copy – You know these well. Some authors write articles that belongs in the classifieds. In their articles they blatantly advertise their services with the hope of readers visiting their web-site. A benefit laden news story will always produce the best results.

Too much links- Nothing peeves me than to get an news story to run in my newsletter but when I read it through it is littered. These links can confuse the reader and also reduces the potential of your resource box.

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This can happen due to terminology and phrases used on your site which might be obvious to you what they mean but to someone using a search engine they could have a totally different meaning especially if the visitor is from another country. UK and USA visitors might both speak English but often words have different meanings.

Someone looking for jelly in the States would be looking for jam in the UK. Someone looking for crisps in the UK would be looking for chips in the US which in the UK are the same as French fries. I had a site mainly for my own use with various dictionary and language info on it but I found from examining my server logfiles that most of the terms people were searching for and found the site with were for word games and puzzles. I simply took advantage of this and may a few pages on games and links to games and my monthly visits shot up to 50,000 a month just from free search engine traffic.

You can use your own server log files or add Google Analytics code to your pages for extensive traffic and query reports on your visitors to find out how people got there but nothing beats actually asking your visitors what they want or expect. The results may just surprise you. That flashy dancing graphic on the front page you sweated nights over may be just the thing your visitors hate and put them of staying.

For a complete step by step web copywriting course by Bob Serling go to www.copywritingtip.com, a simple 32 step program will have you writing million dollar advertising and sales letters. This easy and fast home study course will open the door to freelance writing jobs as a copy writer and improve your sales copy and marketing copywriting skills.

10 Reasons Why You Should Survey Your Visitors, Subscribers and Customers

1. You’ll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content. By giving your visitors the content you are looking for they will stay longer and may see your site as worth a repeat visit

2. You’ll find out how to improve existing products or services. This will attract new customers to buy from your business. By tweaking existing products or services to match more what your customers want you will adding value.

3. You’ll find out which products or services your customers would like to see you sell in the future. This will increase your back end product sales. You visitors may suggest other complementary products to your main one which will increase you bottom line with more sales. When your customers are in a buying mood why let them go elsewhere to get what else they need to use your product or service straight away.

4. You’ll find out how to improve your customer service. This will cut down on customer complaints and how to better resolve problems. Your customers may find the website hard to use or difficult to order from, might be obvious to you but not so to your visitors. The slightest thing can cause a lost sale as someone goes elsewhere or back to the search engine site to find and easier site to navigate.

5. You’ll find out how to improve your sales letters or ads. This will increase your sales, traffic or ezine subscribers. Sales letters should talk to customers not tell them about you or how good you are. People want to know what you can offer them or what problem you can solve for them not what your offices look like or how many people work for you.

6. You’ll find out what kind of articles or interviews they want to see in your free e-zine. This will raise your e-zine’s readership. Again give your readers what they want and more of them will actually read the messages and also any promotional ads in them.

7. You’ll find out how to design your web site to fit your visitors needs and wants. This will increase the time your visitors spend on your web site. Designing your site so it loads in many different browsers will increase visitors and also load times should be low so the visitors don’t click away before the whole page has loaded.

Web sites can look vastly different in different browsers especially with Internet Explorer not following standard coding conventions. A site that looks good in IE may not look good at all in other browsers that actually follow international standards.

A site written to be compliant with standards may not look good in Internet Explorer. Keeping your site simple is often the only way to make it fit all browsers. Making it easy to navigate and find the information that your visitors are looking for will go a long way to keeping them happy.

8. You’ll find out what kind of non related products or services your customers would buy. This will help your business easily move into a different market. Finding this out may open up a whole new market for you that you hadn’t thought of before.

9. You’ll find out how to better price your products. This will help you sell your products or services at at a price that will pull the most orders. What are your customers prepared to pay, sometimes you may be able to charge more or sometimes you may have to charge less but perhaps give a little less to fit with what your visitors want. If someone doesn’t have much storage then perhaps smaller packs of your product might be more suitable. If your visitor can’t get this elsewhere then they may not buy at all. Conversely the opposite might be true, your visitors might prefer larger packs, it depends what you sell and what your visitors want. Better packaging and pricing will attain the optimum profit potential.

10. You’ll find out were your potential customers are hanging out. This will inform you where to market and promote your products. Buy seeing where your visitors are coming from to find you you will know best where to target your advertising or perhaps concentrate new promotions for best results.

More free web copywriting course articles are available at www.copywritingtip.com, where you can also find out how to increase your sales by up to 917% just like one of the clients of Bob Serling did after he applied Bob’s simple step by step ‘Power copywriting for the Internet’ web copywriting course program. Become a web copywriter with these copywriting secrets and take advantage of freelance writing opportunities.

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Target Market Type – consider the demographics of your intended market. Know how they think, how they talk, what they need, how much of a budget they generally have, and what benefits they can find in using your product. This knowledge makes it easier to tailor a sales approach that they can relate to. Using fancy words or “business jargon” when your target market is mostly composed of people who haven’t studied economics, for example, will only serve to overwhelm and confuse them.

Product Details – know your product intimately. This does not mean that you have to blab about the endless hours of research that went into making your product superior to others, or the incredibly high tech materials and construction methods that went into making it. Intimate product knowledge from a consumer point of view boils down to one thing: What can your product do for the buyer?

Product After Sales Support – if your product provider has after-sale support options, be sure to include those as some of the advantages of buying what you have to offer. Customer service lines, extended warranties, and even home service options are things that show the customers that you will still be there for them even AFTER you’ve made a sale. This also imparts a measure of faith in the product that it won’t simply break down a few months or even weeks after purchase.

Selling Approach – the most effective selling approach is to remain customer oriented. By focusing on your buyer’s needs, you increase the likelihood that they will prefer to buy what you have to offer over the competition. However, you also have to consider HOW your target market thinks and communicates; some demopgraphics prefer elaborate statements, others value a sense of humor, still others prefer terse and straight to the point presentations. Know how your customers generally communicate and make your style suit them.

Layouting – a good visual presentation is one of the keys to any good document. Layouting is essential in any letter because it makes the document catch the eye at first glance and makes readers willing to see what you’ve got. Beyond the looks, however, layouting also involves the order and manner in which you present your information. A graphically stunning letter that has poor layouting when it comes to presenting information will still fail. Be precise and orderly in your presentation of facts.

Timed Response Incentives – this is a fairly classic method of getting a quick response from a customer. The most common places you’ll see this will be on shopping channels, with announcers saying something like “order within the next 30 minutes and get a 10% discount”. Timed response incentives in business letters should be similar BUT should offer greater leeway for customer response to special promotional discounts. The failure of shopping channel program’s approach is that customers feel pressured to buy NOW, which makes them think that all the company wants is their money, period. Promos on sales letters should have a much more relaxed time table, like “We’re having a 10% sale all of next week, from 12:00am X date to 12:00pm Y date. Feel free to drop by and look our products over.”

What Should They Do Next? – Lastly, customers HATE being left in a lurch if they wind up liking what a product has to offer but get little or no information on how to actually go about buying the product. Always include extensive contact info on the letter that lets them know the fastest and easiest ways to get in touch with you when they want to ask questions or buy something. If you have several contact numbers, try splitting them off into several types as well and include these in the letter, like a “product inquiry” number, another for making personal purchases, another for bulk purchases and/or potential retailers, etc.

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1. Modify your ad copy into an article or story. Your visitors won’t be as hesitant to read your ad and will become more interested in your product. A story will draw your reader interest into your message almost hypnotically and not make your Ad seem like an Ad.

2. Free gifts for filling out survey’s, especially online ones where you can capture their name, email address or even their phone and land address. Surveys will give your business valuable intelligence for your business. By surveying your customers you can find out if what your actually offering is what they really want, it may be the wrong size, wrong colour, difficult to understand, difficult to order etc. By surveying you can better understand your customers needs and address them at the same time your sales will increase, the small cost of the free gift will be worth it, especially as in completing the survey you may get their contact details so that you can follow up with special offers, discounts, new products etc and get backend and repeat sales.

3. Use attention getting words, highlighting keywords, using colour, bolding key phrases, underlining, etc to enhance your Ad. By pointing out the key elements, readers who may skim the Ad will get the gist of it and mat be drawn to stop and read it properly by having key words grab their attention.

4. Offer your customers a variety of ways to order, contact you, navigate, etc. That way they won’t feel they are being controlled but are in control themselves. Different people prefer different methods to order, contact or browse a website. Give them clear but simple choices and you may get a sale where-as before you may have lost one.

5. Design your site for your customers, not for yourself. Create your product around your visitors not because you would buy it. Put yourself in your visitor’s shoes. Test your website on friends and family, do they understand the site? Can they use the site without being told what to do or whereabouts they should click.

6. Participate in business chat rooms and message boards to chat with them. There are plenty of online business forums and societies and professional organisations that you can join. Get free advice from successful online business owners. Don’t re-invent the wheel. Pick the brains of like minded individuals and save time and money and garner ideas for increasing profits.

7. Create urgency for your visitors to buy with free bonuses. Only offer them for a limited time with your main product. By creating urgency you compel your site visitors to act now and not put of a decision when they may end up on a similar site offering a similar product.

8. Add-on products that can be positioned at the point of purchase can be used. Paper with the printer, film with the camera etc, copy the big boys. All the major online shops offer similar products or past customer purchased product placements, these types of offers near the end of the checkout in order to get your visitors to buy a complete package. I.e. in the supermarket you may get offered batteries and accessories near the checkout or end of an isle for a product range and you end up going out with half the items you didn’t go in to buy.

9. Make your visitors feel good about themselves by giving them compliments. If they feel good they will also feel good about buying from your web site. This will put the customer in a good frame of mind and be more agree-able to purchase.

10. Add multiple product lines to your web site complementary to your main product. If you’re selling business books try to sell business services, courses and supplies too. By adding on complimentary services you can catch a customer while they are in a buying mood. By offering them the whole package you will seem to be offering a complete solution to there problem or able to save them time and more money elsewhere by not having to hunt around for stuff they may need anyway.

More free marketing copywriting course tips are available at www.copywritingtip.com, where you can also find out how to increase your sales by up to 917% just like one of the clients of Bob Serling did after he applied Bob’s simple step by step ‘Power copywriting for the Internet’ copywriting course program. Become a copywriter with these copywriting secrets and take advantage of freelance writing opportunities.

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1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. This will make the letter seem more personal and direct to the direct to the reader.

2. Publish a list of famous and respected customers who have bought from you on your copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first. A testimonial from well known faces adds credibility.

3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product. This makes it easy for the reader to visualize how your product can help them as well.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility. Again this builds credibility and trust.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product. This shows how much extra the user will get in value by purchasing from you rather than someone else.

6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product. This can lead the reader to the close to action and especially if the last few questions have yes answers to them they will carry on and follow the call to action by answering yes in there minds to purchase.
Present the negative first, follow with positive yes answered questions and then ask for them to take action.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

More free online copywriting course articles are available at www.copywritingtip.com, where you can also find out how to increase your sales by up to 917% just like one of the clients of Bob Serling did after he applied Bob’s simple step by step ‘Power copywriting for the Internet’ copywriting course program. Become a copywriter with these copywriting secrets and take advantage of freelance writing opportunities.

Read important hints in the topic of free traffic – your own guide.

For a complete step by step online copywriting course by Bob Serling go to www.copywritingtip.com, a simple 32 step program will have you writing million dollar advertising and sales letters. This easy and fast home study course will open the door to freelance writing jobs as a copy writer and improve your sales copy and marketing copywriting skills.

1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product. Putting an image of how much they could be admired in your prospects mind will enable them to picture themselves after they use your product.

2. Most people want to associate with others that have the same interests. Give your prospects a free membership in a private chat room just for them. Exploit the herd mentality and give prospects somewhere they can hang out with like minded others.

3. Most people want a clean environment. Tell your prospects that you’ll donate a percentage of your profits to help clean the environment. This shows you can about the world around you and as such would care about them, it builds trust.

4. Most people want to eat good food. Give your customers free coupons to a nice restaurant when they purchase your product. People will feel like they have been rewarded for the purchase.

5. Most people need or want new information to absorb. Give your customers a free ebook or tip sheet when they purchase your product. Getting something extra on top that will also give them an extra advantage will let your customers know you over deliver.

6. Most people want to avoid or end pain. Tell your prospects how much pain and problems they will avoid or end if they buy your product. Ending someone’s pain or suffering is a powerful benefit to people.

7. Most people want to gain pleasure. Tell your prospects how much pleasure or the benefits they will gain, if they purchase your product. Again your appealing to basic instincts here, if not ending pain then supplying pleasure gets right to the emotional parts of the brain.

8. Most people don’t want to miss out on a major opportunity that they could regret in the future. Tell your prospects you’ll be raising the price shortly. Most people don’t want to miss a bargain so will be inclined to purchase now rather than have longer to think about it.

9. Most people want to have good health and live longer. Give your prospects free coupons to a fitness club when they buy your product. Conjuring up an image of how much better someone could look and how it may not cost them anything, at least at the beginning, will also make them see your product as better and able to improve there lives.

10. Most people want to belong to something or a select group. Give your prospects a free member- ship into your club when they buy your product. Again making your prospects feel they are part of something that’s exclusive. Something others may not have will make them feel special and privy to secret inside knowledge.

More free marketing copywriting course articles are available at www.copywritingtip.com, where you can also find out how to increase your sales by up to 917% just like one of the clients of Bob Serling did after he applied Bob’s simple step by step ‘Power copywriting for the Internet’ copywriting course program. Become a copywriter with these copywriting secrets and take advantage of freelance writing opportunities.

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