One of the keys to online business is effective list building. This may seem like a simple process, but for any business owner that has tried to develop a list they know that list building is a necessary, but difficult process.

One of the first knee-jerk reactions business owners may experience is to purchase a third party list of email subscribers while others may rent a list. The evidence for success (or lack thereof) is in the number of recipients who consider your email an intrusion or worse yet, spam.

You may ultimately find a few receptive customers, but for the most part this approach feels a bit like those dinner calls from telemarketers.

One of the fallacies of online marketing is that in order to be most effective you need to have a very large list. The truth is you can have a relatively small list of recipients if they are highly motivated. These individuals enjoy receiving your email and you make sure what you have to send is quality material.

Don’t look at the size of your email list as the litmus test for your success in business. I would much rather have a small organically grown list filled with individuals who love what I have to offer and are inclined to come back often than a larger list of individuals who simply hit delete when they se my email.

I would much rather have these customers email me with positive feedback instead of those who express great anger that they receive the emails at all.

By developing your own opt-in email system for list building you improve the chances that those who do sign up are likely to be converted from prospect to customer. It may be best to leave shot-in-the-dark email marketing methods behind.

Give your site visitors every reason to sign up. It’s not a bad idea to give them more than one reason. You can develop free downloads or extra knowledge-based content available with sign up. You might even go so far as to provide a sample email or ezine for prospects to look at so they can get a feel for the type of information you will be sending.

Keep your content laser focused. While you may have diversified interests, chances are pretty good your customer signed up because you stated (or implied) that you would be providing content, information and opportunities associated with a particular product or topic. Don’t disappoint your customer’s or prospects with information that is out of focus.

List building is an important way to gain and keep valued customers, treat your list building efforts as the development of long term friendships. Seek to serve the customer first and they’ll likely be first to come back for more.

Written by Ricco Richardson
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One of the most important decisions you’ll have to make as you decide to build the list is which niche you should focus on. There are literally thousands of niches out there, so there is no one right answer to this question.

You might have some idea of which niche you want to focus on if you have built up websites in that niche already. If you have no idea of what you should choose, don’t worry! You can easily choose a niche if you follow the right guidelines.

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The first thing you need to make sure of is that it is a hungry, or passionate market. This works well if people have some kind of problem they are desperate to stall. This is where people are passionate about their hobbies can work very well also.

It’s a good idea to make sure people are already spending money in the niche you have selected. You can check to see if there are physical products, or digital products being sold regularly to this group of people. This is usually a good indicator that you can make some money as well. Another place to check is advertisements on TV or in magazines. Where there are ads, there is money being made!

Basically, you need to make sure you have something to offer a group of people. You also want to make sure the customer base will be large enough to make your efforts worth your while.

If you cannot think of a niche, you just need to brainstorm and work your way from there. You can go to Amazon.com, magazines.com, 43things.com, Yahoo Answers, and many other sites to get some good ideas. Write down anything that comes to mind or stands out to you as a potentially profitable niche to build a list in. Then, you can narrow your choices until you have some good options. Some further research should help you make your final decision.

Of course, as an Internet marketer you are not limited to choosing just one niche. After you have built up a profitable relationship with members of one niche, you can add another to your business. That way, you are not dependent on a certain group of people for your income. Spreading assets out this way is an excellent way to make sure your business always stays afloat.

Remember — never take the decision of which niche to choose lightly. Choosing the wrong one could mean you hardly make any money at all, and choosing the right niche could mean you make some life-changing income!

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Creating a Great Opt-in Page

After you have chosen a niche to build a list in, you need to set up an opt-in page, or squeeze page, in order to collect your e-mail leads. Many people gloss over these details and wonder why they are not getting as many sign-ups as they thought they would get! Follow this advice, and you should be able to create a great opt-in page that helps lead to great profits for you.

The first thing you need to realize is that the goal of your squeeze page is ONLY to collect e-mails. You don’t want to put affiliate offers or articles on this page because it could distract your visitors from the task at hand. They should see just one thing to do — and that is to sign up for your list. This will definitely increase your conversions, so try not to overstuff your squeeze page.

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While you don’t want it to be too cluttered, you do want to put some compelling text on the page that convinces people to opt in. This does not need to be long — around 300 words will be just fine. Make sure you include the benefits of signing up for the list and definitely focus on what is in it for them.

You’ll also want to give something away for free in exchange for their e-mail. This is not mandatory, but many Internet marketers do so because it definitely increases conversions. You can give away an e-book, series of articles, audio, or anything else you have in mind. Many physical-based businesses give away coupons in exchange for the e-mail address.

Whatever you decide to do wit your list, make it very clear that the benefits of signing up for the list can be greater than the costs. While it might seem silly to associate a cost with giving way an e-mail address, many people are wary of doing so in this day and age. For that reason, you need to make sure you come across as a credible person and make it clear that you will never send spam or sell their e-mail address.

A great thing to do is browse other marketers squeeze pages in your niche. That way you can get a feel for the layout of their squeeze page and how they have designed it. You’ll probably find that these are quite simple — there is no reason not to get started on your squeeze page today!

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