Sales E-Mails versus Relationship E-Mails

As you start to create more follow-up and broadcast messages to your list, you might be overwhelmed with deciding when to send sales e-mails and when to send relationship building e-mails. There are many different schools of thought on this topic, so you’ll have to decide what works best for you and the members of your list.

The first thing you’ll need to do is have a think about the type of people who are on your list. If they expected to receive excellent and informative content, you’ll probably have to deliver more relationship building e-mails. However, if they expect to get sold to, there is no reason why you should spend any more time on content than you need to. For example, when people sign up to Wal-Mart’s list, they expect to receive sales e-mails and not much information.

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If you’re having trouble deciding, you may want to rely on a formula many other marketers use. This is a good mixture of sales versus relationship building e-mails. For example, you might send out one relationship building e-mail, one relationship building e-mail with a mention of a product, and then one e-mail that directly sells the product. That way, you’ll get people who are expecting and wanting the product.

If your list is more content focused, you can write three information-based articles, and then one sales message. You can play around with this and see what works best for you and the members of your list.

It’s always a good idea to check out what your competition and marketers you admire are doing. Have you ever been so overwhelmed with sales messages that you wanted to unsubscribe (or did unsubscribe) from a marketer’s list? If so, think about their mistakes and how you are going to avoid them. If you’ve always been interested in opening a certain marketer’s e-mails, examine exactly what they are doing and try to model their approach.

No matter what, the best way to learn is by doing. If you find that you start to get a lot of people unsubscribe because you’re increasing the number of sales e-mails you send out, you may want to back off a little bit. If your list members are always asking you for product recommendations, or you consistently get a lot of sales when you send out sales e-mails, you may want to increase the frequency with which you send them out.

Through trial and error, and research into your niche and other marketers, you will find a formula that works best for you!

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What Can You Expect to Earn With Your List?

When many people get started list building, visions of dollar signs run through their heads! While you certainly can make a ton of money with your list, it’s best to be realistic about what you’ll make when you start. If you’re not realistic, the chances of disappointment are very big.

That’s not to discourage you from building a list! Marketers who have their own list are generally the most successful. They make their own fortunes, and don’t have to rely so much on search engines like Google, or paid advertisements like Adwords. Still, it takes a lot of time to get to that point.

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You have to keep in mind that your list will probably start off very small. Of course, it will be at zero when you first get it started! Then, as you start to drive traffic to it, it will slowly build up from there. You can think of it as a snowball rolling down a hill. At first it is very small slow. As it keeps rolling down the hill, it gathers more snow, and the larger it gets the faster it rolls. It’s called the “snowball effect.”

Your list is the same way. The larger it gets, the more commonly it will be referred to other people in the niche. Word-of-mouth will spread and your opt in rates will soar. Getting to this point is not the easiest task, so you need to stick with it. One of the biggest problems Internet marketers have is getting frustrated due to lack of results in the very beginning. You have to be someone who pushes through the lack of results so you can win in a big way when your list is successful.

With that being said, it’s time to talk about realistic earnings. Many marketers speculate (and have found to be true) that every list member is worth about one dollar per month. It may be more than that, or less than that , in your case. Using those figures will allow you to estimate what you can expect to earn the larger your list grows. This can be very motivating as you strive to reach the next milestone in the size of your list.

Your list truly is in your own hands. The more traffic you drive to your squeeze page, the more opt-ins you will receive. The more opt-ins you receive, the more money you will likely make. It is a great snowball effect!

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One of the most important decisions you will make when it comes to building your list is which autoresponder company you want to go with. There are many of them out there, but they are certainly not created equal.

There are also autoresponder scripts you can set up on your own host. Many people are attracted to these because there is no monthly fee and they feel like they will have more power over their messages and settings. However, you should probably stay away from these scripts as they’re usually more trouble than they’re worth!

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For one thing, there is the technical hassle of setting them up in the first place. Beyond that, some of the scripts are unreliable, which can really harm your business. You should also be aware that the autoresponder companies usually have relationships with the e-mail providers. These scripts can have a higher chance of getting caught in the spam filters – which can destroy your business before you even get started.

You probably don’t relish the idea of starting a monthly subscription, but it will more than pay for itself! Going with a reliable autoresponder company is one of the best things you can do as an Internet marketer.

aWeber, Get Response, and E-mail Aces are the most commonly cited among Internet marketers. Out of the three of these, aWeber is the most popular. That’s because they have a great reputation and reasonable prices. No matter which of these you choose, you will probably be very happy with it!

Beyond choosing an autoresponder, you need to get familiar with the interface. Most companies you go with will allow you to have unlimited lists and will help you organize them. A good company will also give you statistics about things like your open rates, and which links were clicked. aWeber now has advanced tracking, which can certainly help you figure out how to craft your messages in the future.

A huge concern when you’re sending out autoresponder e-mails is getting caught in spam filters. When you’re in a spam filter, the chances of people seeing your message are very slim! That’s why you need to make sure the e-mails you send out will pass the spam filters. That is another service that the top auto responder companies provide for you. They will let you know how likely your e-mail is to be flagged.

Make it your mission today to choose the right autoresponder company, so you can start putting it to work for you!

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