Marketing Information – Marketing Dossier

By Ron Thomas

One thing you’ll likely hear every internet marketer say is that their desire to reach targeted markets, in large volumes, for little or no costs. One third of this goal is achieved when you know a few givens about your prospect or potential customer.
Ideally you might know complete demographics right down to their spending habits.But you won’t have that level of market segment information; without a survey or a study. For most of us, we’re happy just hanging out where they (prospects) hang out.

The targeting is somewhat easier when your prospect is much like yourself, and you know yourself. You want to reach potential buyers in large volumes. So does your prospect. “Yes”, you say, “I already know all that, but it costs a lot to travel in those circles. As a newbie, I’m on a really tight budget.”

And that might be the end of the story; were it not for a clever little technique called viral marketing. The passing along and spreading are similar to the movement of a disease virus, except that the results are positive.

Here’s one example of how viral marketing works. The originator, lets call him, possesses an attractive website. The website has built in mechanisms which will literally force prospects to view your website. But wait, I hear you again, your budget breaking alert just started going off. “Hey, I can’t afford to pay hosting for this attractive site. Don’t sweat it, you don’t have to.

Now that you’ve breathed a sigh of relief over cost, you’re liable to turn to this skepticism – “Yeah but what’s in it for the prospect?” Good question.
In a typical scenario, the prospect wants his version of the website, in order to get a tremendous advantage – all who want to use the same viral tool must view his product website for a prescribed length of time. The typical viral mechanism lists five websites the new prospect’s site will be right at the top of every similar site and must be viewed first. The prospect is able to join and get his free site, only after viewing all of the four sites. Once he goes off marketing, your site will now be down a notch in the viewing order.

Okay, so that’s how viral marketing achieves targeted marketing at very little costs (come on, you have to at least promote your viral marketing site). But how does it entail exposure to volumes? Well, remember that “prospect?” He can come in basically two types:

A) The casual internet marketer
B) The aggressive internet marketer

As you might guess, the casual marketer will taper off in his zeal to promote. But don’t discount his efforts, because among the few he may recruit might be an aggressive marketer. Now let’s focus on the efforts of an aggressive marketer that you recruit directly or indirectly (through your prospect’s propects).

The aggressive marketer, in possession of ingenuity and zeal will help spread your advertised product all over the internet. This is where the volume comes in, as you continue to benefit and reap reward from the actions of the aggressive marketer. Every thing he does with the attractive site you exposed him to, promotes your product site along with his. Multiply the aggressive marketer by ten and you begin to see how volume is achieved.

After you join the viral advertising circuit, you will want to diversify your viral website formats. In other words, learn a range of options focusing on varying benefits such as the ability to earn credits, the right to email your free viral downline, or the right to target potential viewers by category, etc. Now get out there and plant those viral seeds

The author, Ron Thomas, has been involved in internet marketing since 2002. He recommends
The HomeBiz-hub which features a wide range of alternative viral marketing tools at http://www.homebiz-hub.com/Viral/ViralMarketing.html

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