Hi "The Potential JV's Name",

My name is Your Name Here and I have a very good deal which
may interest you!  Now, this is not the usual "JV Offer" with
a re-hashed product and standard commissions.

Sorry to be blunt but this is a serious deal.

I've developed a site, "Your Site/Product", that...explain a little
bit about what your site or product offers/does.

Next, you will want to list the conversion ratio on your visitors:sales
if you have any.  An example is below.

The conversions on this service are high!  To date the 
conversion rate on the OTO is 6.02% and the visitor value is 
$.20.  Over 450 units have been sold with only 8 refunds.
That is only a 1.78% refund rate!  This reflects the solid 
value of this service.

NOTE--Visitor value can be calculated by taking the gross 
amount of sales your site/product has produced and dividing
it by the total amount of unique visitors to your site.

For example, let's say my site has generated $30,000 in sales
and has had 40,000 unique visitors.  To find the visitor value
simply take $30,000/40,000 visitors to total $.75 per visitor.

So this means that a prospective JV can expect to earn an
average of $.75 per unique visitor he/she sends to your site.

Next you want to give an example of any past or current affiliates you 
have that have had success promoting your product or service.
An example is below.

I have not sought out any JV partners in the past but have
had some big names purchase my service and inturn make
a nice ROI.  Two of these fellow marketers are JV #1
of theirsite.com and JV #2 of theirsite.com.  
JV #1 has made $4,136 while JV #2 has earned 
$4,234.70.  JV #1's ROI is 8,800% and JV #2's is 9009%.  
Yours would be infinite as you will have no money invested, 
just pure profit ;).

Next, if you had your sales letter professionally written let your
potential JV know who did it for you.  

The sales letter was developed by Rob Hawthorne, a protege 
of Joe Vitale.  

Now, you want to tell them how much your product or service is
and what they stand to earn per sale.  Here's an example.

Currently the service is sold for a one time fee of $47.  I would
be more than willing to offer you 70% commission.  Monetarily
that equates to be $32.90 per sale to you.

Testimonials are strong and I guarantee your subscribers will
be very impressed.

Now give them the website URL and give them a membership
with login details so they can check out the product for themselves.
Here's an example.

Please, check out the website below and you will see how 
powerful the professionally written sales letter is.

http://www.yoursite.com	

The One Time Offer page can be viewed here:(if you have one)

http://www.yoursite.com/OTOPAGE.htm

I have taken the liberty of creating an account for you.  You
can login below:

username: jv@his/hersite.com
password: special

You can login here:

http://www.yoursite.com/login.php

Finally, give them your email address and phone number so
they can contact you with any questions or concerns.

It really is a great offer and I hope you'll agree!  Contact me
with any questions you may have about my site, me or
anything else.  

My phone number is: xxx-xxx-xxxx 

My email is: you@yoursite.com

I will be glad to help you in anyway I can.  I look forward to
hearing from you!

Much Respect,
Your Name Here
Your Site

P.S.  Feel free to send me your phone number - I'd be only
too glad to call you.  Thanks for your time!